Guide
How to Launch Your First Apparel Collection
DTG, DTF, and Ultra DTF are available on eligible products. Eligible tops support both front and back printing. Sleeve printing is not currently available, and pants and shorts are not printable.
Quick Answer
A first collection is not just a group of products. It is a test of product fit, visual direction, pricing, operations, and customer response.
Why It Matters
A focused launch helps the brand learn faster. It also reduces the number of products, colors, sizes, and artwork files that must be managed at the start.
Common Misconceptions
- More SKUs do not always make a stronger launch.
- Product pages need clear information, not only photos.
- Advertising should not start before the product page is ready.
- Current print limits should be shown accurately.
How It Relates to Blank Apparel
Blank apparel gives the first collection a practical base. The buyer can choose product type, GSM, wash finish, colors, and sizes before adding artwork or building product pages.
Product Recommendations
- Start with a small group of eligible tees or hoodies if front and back print POD testing is the goal.
- Add sweatshirts or cropped tops only if they fit the brand direction.
- Keep pants and shorts out of current POD print planning.
- Use product-specific size charts and print notes before launch.
FAQ
Should a first collection be small?
Yes. A focused first collection is easier to test and manage.
Should I sample before launch?
Yes. Sampling helps verify product and print direction.
Should I prepare product pages before ads?
Yes. Product pages should explain the garment clearly before paid traffic begins.
Can pants and shorts be included?
Yes, but they should be treated as non-print products in the current setup.