Why It Matters

GSM affects perceived weight, drape, hand feel, and product positioning. It also helps a brand build a consistent collection. A 230GSM washed tee and a 350GSM hoodie can belong to the same streetwear direction while serving different product roles.

Common Misconceptions

  • One GSM does not fit every product.
  • A heavier blank is not always the right choice for every customer.
  • GSM should not replace sampling.
  • GSM does not confirm print quality by itself.

How It Relates to Blank Apparel

For blank apparel, GSM is a practical sorting tool. It helps buyers compare product families such as tees, hoodies, sweatshirts, shorts, and sweatpants before reviewing product-specific measurements and print options.

Product Recommendations

  • Compare 200GSM, 230GSM, 260GSM, 270GSM, and 350GSM tees for T-shirt assortment planning.
  • Use 300GSM to 380GSM hoodies when evaluating heavier upper-body blanks.
  • Use 400GSM women’s cropped hoodies and crewnecks for heavier cropped styles.
  • Do not use pants or shorts for current POD print planning.